Monday, 23 November 2009

Ed Hardy New Store Opening in Westfield

Ed Hardy store will be opening at Westfield London. Ed Hardy by Christian Audigier who is responsible for turning the relatively unknown Von Dutch label into something popular, is now attempting to merge the tattoo art of Don Ed Hardy with fashion. His latest project is a continuation of his signature injecting tattoo-cultural themes onto caps, t shirts, hoodies, jeans and dresses. I personally find Ed hardy clothing too loud, abrasive and really tacky. I cannot figure out if it is the tacky clothing or the people who wear it head to toe that instantly generates an element of disgust. It is the classic chicken or the egg scenario with this one. 

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