Ed Hardy store will be opening at Westfield London.
Ed Hardy by Christian Audigier who is responsible for turning the relatively
unknown Von Dutch label into something popular, is now attempting to merge
the tattoo art of Don Ed Hardy with fashion. His latest project is a
continuation of his signature injecting tattoo-cultural themes onto caps, t
shirts, hoodies, jeans and dresses. I personally find Ed hardy clothing too
loud, abrasive and really tacky. I cannot figure out if it is the tacky
clothing or the people who wear it head to toe that instantly generates an
element of disgust. It is the classic chicken or the egg scenario with this
one.
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